Promoting your band’s music is now easier than ever. With the increasing popularity of social media sites, the concept of Internet radio, and the nearly endless online promotion potential, your band could be on the fast track to sweet success.
1. Social Media Sites
Social media sites like Facebook, YouTube and Twitter are a great way to find new fans and keep in touch with people who enjoy your music. Setting up a simple band profile on each of these social networks extends the marketing reach of your band by literally millions of people. Even if you only plan on updating these sites once a week or a couple times a month they’re still beneficial for your band to have. Facebook allows you to show off your band’s music through applications like the Root Music player, YouTube allows you to show off your awesome live show skills, and Twitter enables you to give your fans current updates about what’s going on with you and your band. The best part about social media sites is that they’re free! Where else can your band reach out to millions of potential fans without paying a dime? Nowhere, that’s where.
2. Online Radio
Getting your music heard is one of the hardest things about making a career out of making music. If you can’t get your music to the ears of your fans then there’s really no point in even being in a band, is there? Luckily, the Internet has made available worldwide radio stations for your music to play on 24 hours a day, 7 days a week. The Internet never sleeps, and neither will your music. Popular Internet radio companies like Pandora allow you to submit your music to them for free. If your music makes the cut, you just earned yourself quite a bit of free fans. Other Internet radio sites like Jango and Last.fm allow you to pay a small fee in return for a certain amount of guaranteed radio plays. This option is good for bands that want to get a feel for who their customers are and what songs resonate the most with your fans.
3. A Band Website
A simple band website can work wonders for your band. Nobody’s saying that you need to pay thousands of dollars for a custom band website, just set yourself up with a nice little band page that gets right to the point. Put everything related to your band in one place and make it easy for your fans to stay connected with you. Buying a domain name for your band costs about $10 and you’ll probably end up paying about the same every month to keep your website going, but the benefits of having a small but simple band website far outweigh the costs you’ll be paying to keep your website up and running.