01/10/2022

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Jarvis Cocker says modern pop music has been ‘hijacked’ by advertisers – Music News

2 min read
Jarvis Cocker says modern pop music has been ‘hijacked’ by advertisers – Music News

Jarvis Cocker says present day pop new music is lousy since the market has been “hijacked” by persons much more fascinated in promotion than songs.

The Pulp legend – who has penned new e book ‘Good Pop, Poor Pop’ about his early upbringing and connection with new music – has mirrored on the present-day scene and the way the market has modified over the several years.

Appearing on the ‘Off Menu with Ed Gamble and James Acaster’ podcast, he said: “Pop type of has been hijacked by evil persons. Advertising and marketing people, politicians, you know?

“The pop that I assume is ‘good pop’ – and this is where I sound like some kind of previous bloke heading on, ‘Oh back in the olden days…’ But the pop tunes that was about when I was a kid – and individuals have been really into it. Children would appear to university with a radio to listen to the chart rundown, the midweek detail, stuff like that.

“Singles have been fairly inexpensive, you could acquire it and then it was a bit like betting on the horses, hoping that the band you liked, their report would go up in the charts that week.”

The ‘Common People’ hitmaker described the pleasure of the charts as a “national pastime”, and it left the door open to unlikely achievement tales and hilarious flops.

He additional: “It was quite a type of nationwide pastime, and I liked that and I liked the fact that bizarre information would be hits that no one could have predicted, and sometimes report businesses would commit masses of income on advertising a little something and it would just bomb, and then something would appear out of nowhere.

“To me, that was good pop because men and women ended up generating it by themselves, they were associated in it. Now it is bad pop – now it truly is Simon Cowell. In music conditions, he is lousy pop.”

The 58-year-aged star felt like he was “born in a pop age” and raised by that tradition.

He stated: “I have kind of felt that I was a bit brought up by it in a way by the stuff I observed on the telly or songs that I listened to on the radio. They give you an concept of what the world’s gonna be like, never they? Whether or not it can be precise or not is yet another factor, but they do sort of raise you.”

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