Spotify, Pandora and AppleMusic Lead in Online Audio Brand Awareness

Analysis says weekly, on the web audio listening elevated 5 percentage factors

By Tom Vernon

Posted: March 31, 2022 ⋅ Up to date: April 1, 2022

This story is element of a 7 days-extended sequence wherever writer Tom Vernon breaks down the freshly-unveiled “Infinite Dial” report, which presents insights into various factors of radio’s modern aggressive atmosphere and buyer consumption habits. 

Following a 3-12 months plateau, both regular monthly and weekly online audio listening figures gathered by The Infinite Dial 2022 have demonstrated a decisive uptick, both equally, according to the analysis, increasing by 5 percentage factors. Due to the fact listening to AM/FM stations’ webstreams count as on line listening, that is another get for radio. 

Whilst monthly numbers for the 12-34 demographic keep on being nearly unchanged for the past a few several years, the information implies the 35 to 54 group is on fire, leaping 9 points from 72 to 81 %. Wholesome gains were also claimed for ages 55+, escalating from 46 to 52 %.

When it comes to model recognition, investigation suggests that the large three are Spotify, with 82 percent conscious of the model, Pandora having 2nd area with 79 percent and AppleMusic third with 72 percent. 

These figures advise a modest gain for AppleMusic, which traded fourth put previous 12 months with iHeart Radio, which moved from third to fourth position this calendar year. 

The effects for brand name awareness and brands most listened to rarely, if ever, line up precisely with the makes applied most often. The leaders for each month to month and weekly most listened to are Spotify, YouTube New music and Pandora.

When questioned which models they use most normally, respondents reported Spotify, YouTube New music and Pandora. Trailing the pack ended up AppleMusic, AmazonMusic, iHeartRadio and Other.

Intelligent speakers provide with them the prospect for men and women to pay attention with others. For the second calendar year, The Infinite Dial rated frequency of listening to on the net audio with other people today. As with 2021, this year’s figures suggest around a 50-50 break up in between people who report sharing the speaker frequently or often with those people who said barely at any time or by no means. It would look unlikely that collecting close to the wise speaker to pay attention to on the internet audio will become a ‘thing’ at any time before long.

[Read the next in this five-part series: “Research Sees 2022 Podcast Weekly/Monthly Listening Decline”]