Tommy Hilfiger is teaming up with Rotaro, a U.K-based fashion rental platform, for a 6-month method that will make it possible for consumers to hire classic Tommy Hilfiger parts.
Renters will have accessibility to a wide range of collections, including the TommyxRomeo collection and parts from the Tommy Hilfiger archive.
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Tommy Hilfiger and Rotaro will be rolling out the line in 3 separate drops. The collaboration starts with “Pop Color,” a collection that involves 17 items from the Tommy Denims Pop Fall.
Bigger-ups from both brand names expressed their excitement to make fashion much more available and environmentally welcoming.
“We are enthusiastic to problem the status quo and offer our consumers a new chance to enjoy common American neat style in a way other than buying new,” Esther Verburg, government vice president of sustainable company and innovation at Tommy Hilfiger World wide, states.
Georgie Hyatt, co-founder and CEO of Rotaro adds, “At Rotaro, we’re happy to companion with Tommy Hilfiger to start their to start with-ever gender-inclusive rental selection from their legendary TOMMY Denims assortment.”
The Tommy HilfigerxRotaro collection will be offered to rent commencing July 27.