Yuengling and Lee Brice Host Free Summer Concert Celebration in Honor of Our Nation’s Heroes

America’s Oldest Brewery® attracts countless numbers to historic Pottsville, PA with a competition celebrating the “Stars & Stripes” and our nation’s navy

POTTSVILLE, Pa., July 9, 2022 /PRNewswire/ — Right now, D.G Yuengling & Son, Inc., America’s Oldest Brewery®, is displaying appreciation for our nation’s heroes with the remarkably expected return of its Stars & Stripes Summer time Live performance Celebration in Downtown Pottsville as component of the brewery’s Stars & Stripes application—Yuengling’s yearly initiative supporting our nation’s heroes.

Lee Brice, American state new music star, songwriter and formal Model Ambassador for Yuengling Common Lager, is headlining the loved ones-helpful 2022 summer time live performance celebration. Proceeds from the occasion reward Yuengling’s longtime army companion, Workforce Crimson, White & Blue (Staff RWB)—a nonprofit forging America’s major wellbeing and wellness group for veterans.

“As America’s Oldest Brewery®, we have been fiercely independent for additional than 190 yrs. So, when it arrives to celebrating America’s independence every July, we like to show just how grateful we are to those people who have made huge sacrifices to shield our country’s freedom,” claimed Debbie Yuengling, Employee Engagement and Culture Supervisor and 6th technology loved ones member of D.G. Yuengling & Son, Inc. “We owe the achievements of this year’s Stars & Stripes Concert Celebration to Lee Brice, Workforce RWB and our unbelievable Yuengling followers. We wouldn’t be below devoid of them.”

Released in 2019 and postponed 2 times due to COVID-19, quite a few thousand Yuengling and Lee Brice-lovers alike are expected to go to this year’s working day-extensive concert celebration. New this 12 months, admirers loved performances at a few independent Yuengling levels which includes the Brewery Phase Arch Avenue Phase and the Key Phase, as very well as had the chance to stop by dozens of artisan suppliers on Mahantongo and 2nd Streets, foodstuff vehicles together Development Avenue and a few beer gardens together the festival’s route.

As component of the pageant, Fort Indiantown Gap, the Pennsylvania National Guard headquarters, will host a particular on-stage enlistment ceremony. Later, the 6th technology Yuengling family members associates will give a toast to the viewers users and welcome Lee Brice to the stage.

“On behalf of the Pottsville Region Advancement Corporation and Pottsville business enterprise local community, I would like to thank Yuengling for bringing an strength to the Metropolis of Pottsville that we have not felt due to the fact 2019—the past time this metropolis experienced a Yuengling summer time live performance,” claimed Savas G. Logothetides, Government Director, Pottsville Space Enhancement Corporation. “Involving performing together with the 6^th technology of Yuengling spouse and children customers and possessing Lee Brice entice concertgoers from all all around the East Coastline, it has been an honor to work alongside America’s Oldest Brewery and carry this legendary, larger sized-than-lifetime occasion alongside one another for our neighborhood.”

“Headlining Yuengling’s Stars & Stripes Summer Live performance is a after-in-a-life time encounter,” stated Brice. “I could not wait around to rock with my Yuengling admirers in Pottsville, PA and celebrate The united states, our veterans and Team Pink, White & Blue and now, I am counting down the days till we can do it once again!”

This year, Yuengling is donating $50,000 to Workforce RWB and has emblazoned their constrained-version patriotic cans with a exceptional desert camouflage print and Team RWB brand as nicely as a QR Code to pay attention to Lee Brice’s strike tune “More Beer.” These unique cans are at the moment out there across the brewery’s 23-point out footprint in 12pk/12oz and 24pk/12oz cans and one-serve 24oz cans till the conclusion of the summer months and will be readily available for invest in at fans’ favorite shops, places to eat and bars.

For shots and films from Yuengling’s Stars & Stripes 2022 Summer Concert Celebration, click here. (**Note: This backlink will be up to date periodically throughout the night with illustrations or photos/pictures/b-roll. Lee Brice material will be available at 9 p.m. EST.)

For extra info about Yuengling, and to keep up to date about all the most recent Stars & Stripes summertime activations, admirers are inspired to adhere to the Yuengling Fb web page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.

About D.G. Yuengling & Son, Inc.   
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is household-owned and operated given that 1829. Now sold in 23 states, creation is supported by two breweries in Pottsville, PA and 1 in Tampa, FL. Principal beer models contain Yuengling® Regular Lager, Mild Lager 99, Black & Tan, Golden Pilsner, High quality, Light-weight, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Raging Eagle Mango. Get information, updates and obtain media illustrations or photos at https://www.yuengling.com/information.

About Lee Brice
When Curb Data recording artist, Lee Brice, is just not promoting out arenas, crafting and recording tunes, or constructing new brands like American Born whiskey, you may locate the family members guy with his spouse Sara, two younger boys, and daughter. Meanwhile, with more than 3.7 billion on-demand streams, and over 3.6 billion spins on Pandora, Brice proceeds to get pleasure from enormous achievement at nation radio, electronic streaming expert services, and on the road. He lately reached #1 at Nation Radio with “Memory I Will not Mess With,” which consecutively follows three prior #1s: ASCAP’s 2021 Place Song of the Calendar year “A single of Them Girls,” “I Hope You are Content Now” with Carly Pearce, and “Rumor,” which was nominated in the classification Single of The Yr at the 55th Once-a-year ACM Awards. One of the most-performed place artists of all time on Pandora, he was the second region artist behind Keith Urban to acquire the Pandora Billionaire plaque. Lee is also a GRAMMY nominee, a CMA and ACM award winner, and he is taken nine radio singles to Selection Just one: “A Lady Like You,” “Difficult to Love,” “I Travel Your Truck,” “I Do not Dance,” “Ingesting Class,” “Rumor,” “I Hope You’re Joyful Now,” “One particular of Them Girls,” and “Memory I Don’t Mess With.” Garth Brooks, Jason Aldean, Kenny Chesney and others have recorded his music, and he is executed on several Television set shows, like NBC’s Today, ABC’s The Bachelor, NBC’s The Voice and FOX’s Skip United states of america 2018. Lee done as component of the Library of Congress Gershwin Prize for Popular Song honoring Garth Brooks, aired on PBS March of 2020. At the 54th Annual CMA Awards, Lee took dwelling the prize for Musical Party of the Calendar year for his tune with Carly Pearce, “I Hope You might be Pleased Now.” At the 56th ACM Awards, “I Hope You might be Happy Now” gained One of the Calendar year and Music Event of the Yr, and Lee and Carly Pearce executed the music live. Lee’s most recent album, Hey Entire world, attributes present-day radio one “Soul.”

About Workforce Pink, White and Blue
Crew Purple, White & Blue (Workforce RWB) is a nonprofit group forging the nation’s top wellbeing and wellness group. Launched in 2010, Workforce RWB gives veterans actual-lifetime and virtual alternatives to establish a much healthier lifestyle. Group RWB thinks that a solid concentrate on mental and bodily health impacts just about every factor of daily life and is vital for veterans to unlock their complete likely. For far more details about Crew RWB and its 200,000 members check out teamrwb.org.

Editor’s Be aware: The Yuengling Stars & Stripes Celebration was created to best guarantee a protected working day of excitement for all attendees. Our top priority remained and carries on to keep on being the overall health and safety of our workforce, customers, companions and incredible admirers. We monitored and up-to-date party particulars based mostly on tips and guidelines set forth by community health companies, state and local officials.

Get in touch with:

Paul Capelli
D.G. Yuengling & Son, Inc.
[email protected]
(508) 728-1271

Eddie Ravert
Tierney Agency
[email protected] 
(610) 731-7229

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