BMG guides legendary Berlin theater Theater des Westens each night through 2024.
Global music business BMG has declared that it has booked Berlin’s most renowned theater every evening until eventually the end of 2024. The 1,600-seat Theater des Westens will be the beating coronary heart of Berlin’s expanding live events business, featuring not just BMG’s roster of phase musicals but a series of residencies by countrywide and global recording artists.
“The Theater des Westens is arguably the biggest theater in the German funds,” says BMG CEO Hartwig Masuch. “As a Berlin-born company and the only German-owned and managed global participant in the tunes business, we are proud to make this investment in the musical everyday living of our hometown.
The Theater des Westens is operated by Netherlands-dependent are living enjoyment corporation Stage Enjoyment, while the town of Berlin owns the developing. Its revered 120-12 months phase has played host to Marlene Dietrich, Josephine Baker, Anna Pavlova, and Maria Callas. It has recently centered on German-language productions of global strike musicals like Les Miserables, Chicago, and Mamma Mia!
“We are delighted to have found in BMG a renowned and bold husband or wife for Theater des Westens and are delighted to aid the enterprise in all advertising and marketing attempts for its compelling creative strategy,” says Ulf Dewald, Director of Functions at Phase Entertainment.
The news of BMG’s new two-yr lease of the theater coincides with the announcement that tickets have absent on sale for Romeo & Julia – Liebe Ist Alles, a musical from the team behind Ku’damm 56. Written by BMG-printed songwriters Peter Plate and Ulf Leo Sommer, Ku’damm 56 is widely viewed as the most productive new German language musical.
“We are fully commited to creating the Theater des Westens the leading venue for leisure in Berlin. Using this sort of a long lease on a location is a first for a new music firm,” claims BMG Main Written content Officer Dominique Casimir.”
We are beginning with two excellent displays — Ku’damm 56 and now Romeo & Julia — but there is a whole lot extra to arrive. Bringing substantial-stop artist residencies to Berlin is a 1st for Germany. We see a specific chance for proven artists who want to current a large-stop display in a attractive venue instead than embarking on a typical tour.”
In addition to BMG’s strategies to incorporate residencies for music artists, they also report working with fellow Bertelsmann Written content Alliance businesses to examine the possible for hosting spoken word overall performance occasions. This would empower readings by Penguin Random Property authors, Bertelsmann Audio Alliance podcast activities, or performances by stars from the major commercial broadcaster in Germany, RTL.