Bourbon & Beyond Isn’t Just Another Booze-Soaked Festival

Bourbon & Outside of descends upon the Kentucky Expo Heart in Louisville each individual year, and the boozy songs festival is celebrated for its constantly fantastic lineup. This calendar year, lovers will be taken care of to performances from headliners like Jack White, Alanis Morissette, Kings of Leon and Pearl Jam along with growing stars like Madison Cunningham and S.G. Goodman — and podcast fans get a are living taping of The Constantly Sunny Podcast with Rob McElhenney, Charlie Day, and Glenn Howerton. Of study course, 1 of the key points of interest outside the house of the tunes itself is in the title: Bourbon.

But when Kentucky is celebrated as the bourbon funds of the environment (and distillers from all about will be there to present tastings for aficionados and newcomers alike), the pageant is also acutely informed that persons who abstain from drinking — whether or not they are in restoration or basically dislike the stuff — make up a big contingent of their viewers. With a expanding consciousness around how musical festivals can foster a social gathering culture that excludes any person not ready or interested in taking part, Bourbon & Over and above has teamed up with The Phoenix’s National Sober Lively Community, which fosters a local community for those people in restoration. The competition may well seem like an unlikely property for an group with a focus of “build[ing] a sober lively neighborhood that fuels resilience and harnesses the transformational electric power of relationship so that with each other we rise, get better, and dwell,” nevertheless the two perform flawlessly together.

Functioning in over 163 counties throughout 42 states, The Phoenix has far more than 131,000 new customers since 2006 and utilizes health and fitness, active life style practices, and mental wellness awareness to aid men and women of all ages, races, and creeds in recovery. In their have phrases, the organization’s ice-climbing owner produced The Phoenix “to be a protected, sober lively community of friends who support each individual other every day on the journey to restoration.”

In addition to new music festivals, The Phoenix emphasizes the power of all kinds of actions (mountaineering, yoga, running, crossfit, boxing, and so forth.) as much more than just a instrument to assistance these in restoration distract them selves from the battle they deal with. That energetic lifestyle mentality strains up flawlessly with Bourbon & Beyond’s messaging and aesthetic — even if it looks like the festival’s antithesis centered on title by itself.

Bourbon & Past is rightly a vacation spot for bourbon and new music lovers across the country, but it doesn’t have to be an alcohol-soaked weekend for attendees or artists. Bourbon & Over and above absolutely has the possible to be a whiskey epic, but companies like The Phoenix help the pageant demonstrate all that is “Beyond” as effectively.