CHEEZ-IT® TEAMS UP WITH PANDORA® TO CREATE FIRST-EVER SONICALLY-AGED CHEESE SNACK USING MUSIC FROM ICONIC HIP-HOP ARTISTS | News5 min read
Cheez-It® defies cheez-pectations as soon as once again to develop restricted edition Cheez-It x Pandora® ‘Aged by Audio’ crackers
Fight CREEK, Mich., Might 17, 2022 /PRNewswire/ — It is really no solution Cheez-It® will go to absurd lengths to deliver the entire world new ways to delight in its treats designed with 100% actual cheese. So, when the model arrived throughout an obscure Swiss review* that discovered getting older cheese to hip-hop tunes could improve the flavor and smell, Cheez-It could not assistance but put its possess spin on the findings with the launch of new, constrained-edition Cheez-It x Pandora® Aged by Audio crackers.
The examine indicates that the tempo and sonic frequency of particular hip-hop music could choose the basic, absurdly enjoyable flavor of your preferred crunchy snack designed with 100% actual cheese to the following degree. Cheez-It enlisted the support of the new music and sonic experts at Pandora to find hip-hop tracks with identical characteristics to all those from the analyze and produce the initially-at any time sonically-aged snack made with 100% actual cheese – aged to audio by iconic hip-hop artists. The minimal-version crackers incorporate the world’s love of hip-hop, the brand’s perseverance to producing the world’s greatest-tasting cheese treats and Pandora’s musical expertise to develop a truly special, just one-of-a-type snacking knowledge.
“Soon after six months in the producing, we’re thrilled to ultimately share this absurdly delicious collaboration with our fans,” claimed Erin Storm, senior marketing director of Cheez-It. “Our innovations group is constantly exploring new methods to convey extra exclusive ordeals to our admirers, and Cheez-It x Pandora Aged by Audio is the best way to deliver our focused enthusiasts with a genuinely 1st-of-its-sort snack though celebrating the joy tunes brings.”
Even cheddar? Cheez-It is releasing a constrained run of exceptional Cheez-It x Pandora Aged by Audio boxes on CheezItHQ.com on May possibly 26 at 12 p.m. ET. Enthusiasts can also obtain the Aged by Audio mixtape, which was curated by the music and sonic gurus at Pandora to have an outcome on the flavor depth of the cheese utilizing the distinctive vibrations of hip-hop songs even though it aged for 6 and a fifty percent months in a safe site. The mixtape will be obtainable on May possibly 26 by means of a hyperlink to Pandora on CheezItHQ.com, or immediately on the Pandora app and Pandora.com. Taste admirers will have a prospect to style test the analysis for themselves and see if they would have picked the same hip-hop hits to age the Cheez-It cheese we all know and love.
Who much better to assist introduce lovers to the 1st-at any time hip-hop-infused snack than government producer, SiriusXM radio host and Cheez-It lover Sway Calloway? To rejoice the start of Cheez-It x Pandora Aged by Audio, Cheez-It is collaborating with Sway to launch his unique new YouTube collection, “Living Legendz.” The new collection functions interviews with hip-hop icons who’ve modified the business, delivering their ideas on how hip-hop music has impacted the globe – not just our cheese. Tune in on Calloway’s YouTube, Instagram and Twitter channels to listen to from hip-hop’s very personal “Living Legendz” starting May 26.
“This collaboration is the best mix of my favourite items: hip-hop music, wild innovation and Cheez-It,” claimed Calloway. “Hip-hop has affected quite a few lives, so I’m searching forward to looking at if followers can taste the outcome of the most beloved genre of audio in the globe on these crackers.”
For the supreme tasting encounter, Cheez-It is supplying a free 90-working day Pandora Quality demo offer you to suitable customers with the acquire of the confined-version Cheez-It x Pandora Aged by Audio product or service. Plus, tremendous-snackers can gain absolutely free transport by adding optional Cheez-It branded swag – from headphones to new bucket hats to crewneck sweatshirts and t-shirts.
Can you flavor the variance of hip-hop? Get a confined-version box of Cheez-It x Pandora Aged by Audio and test out the mixtape by clicking on the Pandora backlink on CheezItHQ.com starting May possibly 26 at 12 p.m. ET, while provides past. Act fast, as it may well market out just before your favorite track is in excess of! You should not overlook to comply with @CheezIt on your beloved social media system to share your ideas employing #AgedByAudio.
About Kellogg Company
At Kellogg Corporation (NYSE: K), our eyesight is a great and just globe the place folks are not just fed but fulfilled. We are creating better days and a spot at the table for anyone by means of our trusted foods brand names. Our beloved manufacturers involve Pringles®, Cheez-It®, Specific K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and additional. Net gross sales in 2021 have been just about $14.2 billion, comprised principally of treats as well as advantage foods like cereal, frozen meals, and noodles. As part of our Kellogg’s® Improved Times ESG method, we’re addressing the interconnected difficulties of wellbeing, local weather and meals stability, making Much better Days for 3 billion men and women by the finish of 2030. Stop by www.KelloggCompany.com.
Pandora, a subsidiary of SiriusXM, is the largest advert-supported audio leisure streaming provider in the U.S. Pandora offers customers a uniquely-customized music and podcast listening experience with its proprietary Songs Genome Undertaking® and Podcast Genome Task® technological know-how. Pandora is also the foremost electronic audio advertising platform in the U.S. Via its very own Pandora services, its AdsWizz platform, and third get together expert services, this kind of as SoundCloud, the Company connects brands to the premier advert-supported streaming audio marketplace in the state. Pandora is out there by means of its mobile app, the website, and integrations with much more than 2,000 related products.
*Bern College of the Arts in Bern, Switzerland, Cheese in Encompass Audio, a culinary experiment, March, 2019
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Source Kellogg Business