I Am Athlete Inks Content Deal with SiriusXM

Revealed: Apr. 25, 2022 at 9:00 AM CDT

New are living nightly “I Am Athlete Tonight” show to debut April 27 on SiriusXM’s Mad Doggy Sporting activities Radio channel

Enhancement settlement in between SiriusXM and I Am Athlete to create new podcast and radio material

SXM Media retains special advert product sales rights for I Am Athlete’s audio podcasts

NEW YORK, April 25, 2022 /PRNewswire/ — SiriusXM and I Am Athlete, the athlete-led media community started by former NFL All-Pro receiver Brandon Marshall, announced these days they have joined forces in a new expansive content offer that contains a reside nightly radio display and other match-changing tasks.

The new arrangement will increase the now popular I Am Athlete platform by providing new innovative programming to much more supporters who want an genuine “locker area” perspective on athletics and pop culture directly from all those who played the video game.

I Am Athlete and SiriusXM will create a new nightly exhibit that will air nationwide on SiriusXM’s Mad Dog Athletics Radio (channel 82 on SiriusXM radios and on the SXM Application).  Debuting this Wednesday, April 27, I Am Athlete Tonight will air are living just about every weekday from 7-9 pm ET/4-6 pm PT.

Former NFL defensive close Leger Douzable will direct a cast of rotating co-hosts that will function Marshall, former NFL players LeSean McCoy, Brandon Bouquets and Adam “Pacman” Jones, previous NBA participant Antoine Walker, former WNBA participant Chantel Tremitiere and journalist Omar Kelly as they interact in the form of considerate, unfiltered discussions that the I Am Athlete podcast is identified for.  I Am Athlete Tonight episodes will also be accessible as podcasts just after they air on SiriusXM.

SiriusXM and I Am Athlete have also entered into a developmental agreement and will mix the strength of equally manufacturers and platforms to carry further partaking expertise to the air and establish new and unique material in the long term.

As aspect of the settlement, SXM Media, SiriusXM Holdings’ advertising and marketing revenue group, is now the distinctive international advertisement consultant for the preferred I Am Athlete audio podcast – hosted by Brandon Marshall and Chad “Ochocinco” Johnson – and other audio podcasts designed with I Am Athlete.  SXM Media also sells across the I Am Athlete video podcast.  SXM Media is the gateway for marketers to the #1 U.S. podcast advertising and marketing network in reaching weekly podcast listeners, for every Edison Research.

The I Am Athlete podcast is available on all important podcast platforms.

“We are psyched to staff up with SiriusXM.  SiriusXM is an incredible company that shares our passion for innovation in storytelling and giving the athlete a platform,” reported Marshall.  “I Am Athlete is the premier spot for athletes to tell their very own stories, compose their own scripts, emphasize successes and also maintain every single other accountable.  The athletics media landscape has significantly changed.  Our partnership provides our exclusive written content and method to storytelling to admirers, each and every day.”

“I Am Athlete has set up by itself as a distinguished and well-known podcast due to the fact it is the form of reliable, straight-from-the-athlete converse that followers enjoy and want a lot more of.  We’re psyched to team up and make on that,” reported Steve Cohen, SVP, Sporting activities Programming and Podcasts, SiriusXM.  “Brandon and group will develop new and exceptional articles that will increase our Mad Pet dog Sporting activities Radio channel.  And collectively, we appear forward to acquiring new expertise and information for I Am Athlete and SiriusXM that will attraction to listeners almost everywhere.”

About I Am Athlete

I Am Athlete is a cultural phenomenon.

IAA launched at the top of the pandemic in April 2020. What started as a tiny weekly dialogue concerning Brandon Marshall, Chad “Ochocinco” Johnson and a host of other nearby NFL stars, has because exploded to over 780K Youtube subscribers and produced above 90 million organic sights, globally.

IAA invitations listeners to be part of in on uncooked, unscripted, locker place conversations with some of the largest stars in sports activities, information and pop tradition, including Antonio Brown, Jake Paul, Cam Newton, Lil Wayne, Fats Joe and more – frequently periods revealing a side of athletes and entertainers under no circumstances witnessed or read prior to.  IAA has presented athletes a new platform to voice their perspectives and management their very own narrative.

In addition to I Am Athlete, Brandon Marshall is also the founder of House of Athlete. HOA is a absolutely integrated fitness ecosystem intended for the athlete – in us all.  HOA offers customers a guided, personalised health and fitness knowledge at state-of-the art services, with specialist coaches and a restricted-knit tribe of like-minded peers. Just like an athlete on a workforce.  Residence of Athlete also gives elite, personalised in-season and off-year teaching for aggressive athletes who want to dominant at the optimum degrees.  Notable users involve NBA phenom Ja Morant, 49er’s standout Deebo Samuels and 2021 PFF’s Rookie of the Year Justin Jefferson.  To learn far more, visit houseofathlete.com

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the top audio amusement company in North The us, and the premier programmer and platform for membership and electronic promotion-supported audio goods.  SiriusXM’s platforms collectively attain around 150 million listeners, the most significant digital audio audience throughout paid and free tiers in North The us, and provide tunes, sports activities, chat, information, comedy, amusement and podcasts.  Pandora, a subsidiary of SiriusXM, is the major advert-supported audio entertainment streaming service in the U.S. SiriusXM’s subsidiaries Stitcher, Simplecast and AdsWizz make it a chief in podcast internet hosting, production, distribution, analytics and monetization.  The Firm’s promotion revenue arm, SXM Media, leverages its scale, cross-system profits business, and ad tech capabilities to produce outcomes for audio creators and advertisers.  SiriusXM, by Sirius XM Canada Holdings, Inc., also gives satellite radio and audio enjoyment in Canada.  In addition to its audio enjoyment firms, SiriusXM provides linked automobile services to automakers.  For extra about SiriusXM, please go to: www.siriusxm.com.

Resource: SiriusXM

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