WINCHESTER, Va. — For Shenandoah Music owner Matthew Strosnider, new music has not just been a job it is been a life. Escalating up, Strosnider would head out to see his dad execute often just before starting to be a bass player in his teenage a long time, himself.
These times, he’s in a 6-piece country band, a a few-piece undertaking, and he performs on a regular basis in his church band. And this is all in addition to proudly owning the store at 2133 South Loudoun St. in Winchester, Virginia.
“It’s a lot of music all the time,” Strosnider stated with a chuckle.
His sum of audio improved even more when he grew to become the outright proprietor of Shenandoah Songs 4 several years in the past. His Uncle Roger commenced the small business in 1986, and Strosnider experienced been performing at it right before starting to be the owner himself.
When it arrives to standing out between other regional tunes retailers, Strosnider described that he believes two factors set his company aside from the competition. 1, he reported, the selection of solutions his retail outlet features is impressively expansive. Providing all the things from acoustic guitars to sound techniques to clarinets, he’s self-confident that a shopper can discover all they have to have at his spot.
The 2nd component, having said that, is a little bit far more own.
“We are major on relationships and setting up very good associations with clients,” he famous. “We want them to know we are here to enable them. In some circumstances, we support them come across a little something they didn’t even know they preferred. At the conclude of the working day, we just want them to delight in music as considerably as they can.”
Open up Monday-Saturday, Strosnider mentioned that whilst working a organization can be stress filled, he believes in a solid operate/lifetime equilibrium. With out acquiring the means to acquire days off just about every week, he explained he appreciates the prospect of burning out could be all far too true — and it’s a person he hopes to hardly ever confront.
Mixing things up also aids not burning out, and just one detail Shenandoah Songs has integrated into its business enterprise is the arrival of the clinics that it delivers. Having a short while ago hosted Paul Simon’s bass participant, drummer Daniel Kelly is slated to be at the center of a further clinic in May well. Amid Kelly’s accomplishments was staying named the Shure Environment Drum Mastery Winner in 2019.
“Doing clinics is a thing we preferred to do for a though,” Strosnider stated. “It’s a excellent way to get the community concerned.”
Speaking of neighborhood, Strosnider was adamant that the community aided continue to keep Shenandoah Music afloat in the course of the COVID-19 pandemic. If it wasn’t for the support of his customers, he said he was not absolutely sure if his business would have survived.
“We’re tremendous blessed that we’ve been ready to temperature this pretty well,” Strosnider spelled out. “This time two years ago, the shop was absolutely vacant. Four months immediately after that, in May perhaps 2020, we were being able to reopen, and we had been nuts busy. I did not even have time to sit down and take in.”
“Since then,” he included, “we’ve had big assistance from our group and prospects. We’re busier than we’ve ever been. There are lots of individuals finding back into tunes and wanting to participate in all over again. We helped a good deal of folks comprehend the worth of local enterprise and currently being able to chat to someone knowledgable about area business.
He concluded: “We adore providing men and women the skill to contact an instrument. We just want persons to delight in tunes.”