04/02/2023

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Kebu Commissiong, Carlos Escalona Cruz, Matt DuFour and Lou Plaia named A&R Directors at Sentric

5 min read
Kebu Commissiong, Carlos Escalona Cruz, Matt DuFour and Lou Plaia named A&R Directors at Sentric

Sentric Songs Group has made 4 critical A&R hires in the United States, bringing executives Matt DuFour, Carlos Escalona Cruz, Kebu Commissiong and Lou Plaia to the company.

All 4 will get on A&R Director roles at Sentric in their respective territories, with DuFour covering the Midwest from Chicago, Commissiong covering the South East from Atlanta, Plaia masking the East Coast from New York and Cruz covering the US-dependent Latin current market and LATAM.

All 4 will report straight to Simon Perry, President of Sentric North America. 

The new hires observe Sentric’s shift into North The us in January, and the firm suggests that they now establish its presence in all the key markets within just the territory.

The new hires also stick to Sentric’s acquisition by Utopia Songs in February.

Amongst the new hires are Lou Plaia, who co-started ReverbNation in 2006, and exited following it was bought to BandLab.

Prior to ReverbNation, Plaia was the Head of Advertising and Artist Progress for Atlantic Information imprint Lava Records. For a 10 years ahead of that, he labored at Atlantic Documents, exactly where his final part was VP of Strategic Marketing.

Kebu Commissiong, in the meantime, has labored with artists these kinds of as Sean Kingston, AYO & TEO, Azjah, Rayven Justice, and Grammy-nominated producer Drumma Boy Clean.

He is identified for his job as VP at Atlanta-dependent report label Big Cat Data and Tommy Boy New music. Kebu also labored as Head of A&R for Fuel Media Team in which he oversaw the Audio Partnerships Office.

Carlos Escalona Cruz is a Grammy and BMI award-successful, producer/DJ/Artist and govt. He is the Co-Founder of HITMUSIC 21 Productions, a New York-based mostly output, artist advancement and artist solutions undertaking, with a target on the US Latin market and LATAM.

Cruz is regarded for his function with Latin audio artists which includes Marc Anthony, Fito Páez, Paulina Rubio and Chino&Nacho. Cruz signed to Warner Tunes Team in 2019, and his most modern release, Ya no soy así went viral on Spotify in 13 international locations. In 2022, he was elected to the NY chapter of the Recording Academy.

Matt DuFour is the co-owner and co-founder of NYC-centered customized audio home Academy Combat Music. Right before that, he was VP of A&R for ReverbNation’s artist progress system Connect.

DuFour’s resume also contains stints with world hotel models Virgin Resorts and Tough Rock Inns, wherever he oversaw tunes programming and expertise getting.

DuFour began his job with NYC-based, the Cornerstone Company/The FADER, where by he labored on radio advertising for The Strokes, White Stripes, Kings of Leon and more, as well as executing experiential advertising strategies for big intercontinental manufacturers this sort of as Vitamin H2o, Diesel, Bushmills, and far more.

“We’re blessed to have assembled an preliminary group of persons who are similarly passionate about assembly our writers and publishers’ requirements today.”

Simon Perry

Simon Perry, President of Sentric North The us, explained: “A publishing business in 2022 needs to be a finely tuned harmony among comprehending the complexities of present constructions, and an entrepreneurial ‘can do’ frame of mind to crafting a new model for a more clear digital foreseeable future.”

“To provide on that core perception, we’re blessed to have assembled an preliminary group of folks who are equally passionate about conference our writers and publishers’ needs currently, as they are fully commited to checking out in which songs and technological know-how can acquire all of us tomorrow.

“This outstanding very first cohort of A&R business people supports our broader mission of enabling innovation around our clients’ artistry, and goes to our on-likely commitment to supply ideal in class publishing solutions in North The us.”

“After spending half my occupation operating only with big label artists, and the other half functioning only with rising artists, I now get to do the job with artists and songwriters at all phases of their professions.”

Lou Plaia

Lou Plaia reported: “After investing fifty percent my occupation doing work only with main label artists, and the other 50 percent functioning only with rising artists, I now get to work with artists and songwriters at all stages of their careers.

“I’m actually thrilled to bring songwriters and their business enterprise associates into the Sentric process to support them reach highest achievements, and I’m honoured to have the possibility to operate with these an incredible workforce with fantastic leaders.”

“Atlanta and the South East are rapidly becoming one particular the most significant markets for songs.”

Kebu Commissioning 

Kebu Commissioning claimed: “Atlanta and the South East are speedy turning into a person the most essential marketplaces for tunes. I’m psyched to carry my working experience and energy to symbolize Sentric Music’s forward-considering mindset to this thriving local community of songwriters and creators.”

“The global Latin industry has seen exponential expansion not long ago, and I imagine Sentric is the suitable publishing enterprise with the ideal design to assistance this group.”

Carlos Escalona Cruz

Carlos Escalona Cruz additional: “The worldwide Latin sector has noticed exponential expansion not too long ago, and I believe that Sentric is the appropriate publishing corporation with the very best design to service this group.

“I’m seriously seeking ahead to currently being part of the new team they’re setting up, and thrilled to increase this element of the business in South The us and beyond!”

“When I heard Simon was placing with each other a North American A&R team, I jumped at the prospect to get associated.”

Matt DuFour

Matt DuFour claimed: “I had the enjoyment of developing a publishing admin catalogue with Sentric at a past work, so I was keenly informed of the company’s artist initially ethos, passionate staff members and seasoned, professional leadership.

“When I heard Simon was putting collectively a North American A&R crew, I jumped at the likelihood to get included.”Songs Enterprise Around the globe

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