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Bad Bunny ‘El Apagón’ Music Video Explores Puerto Rico Injustices – Billboard

Bad Bunny ‘El Apagón’ Music Video Explores Puerto Rico Injustices – Billboard

Bad Bunny is not tip-toeing about some of the most urgent challenges facing his beloved Puerto Rico. In his most modern music video clip — which really is a practically 23-moment long documentary for his blunt keep track of “El Apagón” — the chart-topping artist addresses blackouts and gentrification, amid other matters, taking purpose at the local government for their inaction when it comes to these social concerns.


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“I hope individuals in PR can check out my online video before the lights go out,” he posted on Instagram Stories Friday (Sept. 16), minutes just after releasing the clip, which begins with the song’s intro run by thumping beats although featuring locals singing along to his music. Then, at the 1-minute-mark, the tune stops and in appear news experiences of blackouts that’ve now turn out to be the norm in Puerto Rico, impacting the every day life of citizens — which includes young children obtaining to do their research in the dark.

There are also stories about LUMA Vitality, the firm the Puerto Rican authorities employed to “modernize and maintain” the island’s electricity grid, and the minimal action they’ve taken to take care of electrical energy troubles. The Puerto Rican electricity grid has been in lousy condition since Hurricane Maria struck in 2017, leaving the island’s strength infrastructure in poor condition. Bunny has criticized LUMA ahead of, especially for the duration of his concert events in Puerto Rico suitable prior to singing this keep track of.

The video clip then goes back again to the song, this time showcasing a handful of individuals at a club owning the time of their life. Soon right after, the remainder of the brief movie is committed to gentrification and displacing Puerto Ricans are experiencing. “They are displacing the native boricua from listed here,” a girl claims sitting in entrance of a group of individuals who are figuring out where to go right after they’ve been displaced from their own residences.

The documentary’s news reports are led by Puerto Rican journalist Bianca Graulau, who’s performed sizeable reporting on these topics. On Instagram, she posted: “What an honor for them to trust me to convey to the stories of our group. Thank you to all of those that designed this job a truth. And thank you, Lousy Bunny, for sharing your platform and supporting unbiased journalism.”

The keep track of is portion of his Billboard 200-topping album, Un Verano Sin Ti, which now hit its 10th nonconsecutive 7 days at No. 1. Check out “El Apagón: Aquí Vive Gente” below: